This coming season in particular could be very beneficial for our sponsors. With the drivers’ association taking on the role of promoters there is a huge increase in enthusiasm to make drag racing “flavour of the month”. There will be innovative new competition arrangements and attention to detail.

Our TV and radio marketing will be strong and we will be advertising directly through motoring businesses and cross promoting at other events.

An added attraction to increase spectator attendance is a reduction in the entry ticket from $20 to $15, introduction of a concession ticket at $12, and family tickets at $35.

Our road safety initiatives should get additional free advertising through the media.

With additional Government support being sought there is a significant effort to eventually see the drag racing track in Tasmania  become Australia’s fourth “Group 1” track and developing a National profile.

We invoice all sponsorship as advertising, to make this a recoverable business cost.

The levels of sponsorship available are Naming Rights, Major, Lane, Valued and Event.

 Naming Rights Sponsorship 

Contribution: $ ................. (+ GST)

·       Facility Naming Rights (eg. “Acme Fasteners Dragway”)

·       Major Signage on Midlands Highway

·       Major track signage on the control tower

·       Prominent inclusion in Radio and TV advertising - Approx 80x30 second radio and 20x TV adverts in the week before each meeting

·       Business details included on ticketing

·       Significant public address announcements

·       Cars shown with sponsor’s logo on calendars and posters

·       Full page advertisement in the meeting program

·       Newspaper advertising

·       Advertising on track staff apparel

·       Season VIP passes (6)

Major Sponsor  

Contribution: $ ................. (+ GST)

 ·       6m track signage in a prominent position

·       Naming rights to a meeting (Other than Tassie Nats)

·       TV advertising pull through

·       Public address announcements

·       ½ page advertisement in the program

·       2 VIP passes to all meetings (6 VIP passes to naming rights meeting)

Lane Sponsor

Contribution: $ ................. (+ GST)

 ·       One of two lane signages

·       Public address announcements – cars introduced on the lanes as eg. “Acme Fasteners Lane”

·       ½ page advertisement in the program

·       2 VIP passes to all meetings

Valued Sponsor

Contribution: $ ................. (+ GST)

 ·       3m track signage ($1000 sponsorship signs in a more prominent position)

·       Public address announcements

·       ½ page advertisement in the program

·       2 VIP passes to all meetings

Minor/Event Sponsor

Contribution: Provide prize money or prizes and trophies for single or multiple events. Any value from $........ to $....... per meeting (+ GST)

 ·       Public address announcements – Sponsored events mentioned eg. “Round 1 of the Acme Fasteners Street Car Championship”

·       ½ page advertisement in the program

Note: The costs for production of signage rest with the sponsor.